Elemex® (“Elemex”, “we”, “our”, or “us”) values your privacy and is committed to protecting the personal information of our clients, partners, employees, and visitors. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you interact with us through our website, services, or direct communication.

1. Information We Collect

We may collect the following types of personal and non-personal information:

a. Information You Provide Directly

• Contact Information: such as your name, email address, phone number, company name, and job title when you fill out forms, contact us, or subscribe to our newsletter.
• Employment Information: when you apply for a job through our careers page.
• Project Information: details related to inquiries or submissions about facade system requirements, architectural drawings, and installation needs.

b. Information Collected Automatically

• Usage Data: including IP address, browser type, operating system, referring URLs, pages visited, and the time/date of your visit.
• Cookies and Tracking Technologies: to improve your browsing experience and gather usage analytics (see the “Cookies” section below).
• Location Detection: When you visit our website, your IP address is sent to Cloudflare, Inc. to determine the country you are browsing from. We use this only to suggest the Elemex site for your country (Canada or the United States). We do not store your IP address for this purpose, and the detected country is kept in your browser only for the length of your visit.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide customer support
• Process job applications and manage recruitment
• Communicate updates, news, and promotional content (with your consent)
• Improve our website, products, and services
• Analyze user trends and optimize digital marketing strategies
• Ensure the security and integrity of our systems
• Show you the version of our website that matches your country

3. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: third-party vendors who help us operate our website, marketing platforms, recruitment tools, and other internal services (see section 6.1)
• Business Partners: such as authorized installers or agents for specific project coordination
• Legal Authorities: when required by law or to protect our legal rights and property

4. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect your information from unauthorized access, use, alteration, or disclosure. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet is 100% secure.

4.1 Data Retention

We keep personal information only for as long as we need it for the purpose it was collected, or as long as the law requires. When we no longer need it, we securely delete it or make it anonymous.

As a general guide:

• Inquiries, quote requests and sample requests: for as long as we are in contact with you about a project, and for up to 5 years after our last contact.
• Job applications: for up to 1 year after the position is filled, unless you ask us to remove your application sooner.
• Newsletter and marketing emails: until you unsubscribe.
• Website analytics data: as set by each service provider listed in section 6.1. We keep detailed Google Analytics data for 14 months.
• Records we must keep by law, such as tax and contract records: for the period the law requires.

You can ask us to delete your information at any time by contacting info@elemex.com. We will do so unless we are legally required to keep it.

5. Your Choices and Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data
• Withdraw consent where processing is based on consent
• Object to or restrict the processing of your information
• Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at info@elemex.com.

6. Cookies

We use cookies and similar tracking technologies to enhance site functionality, analyze performance, and serve personalized content. You can control or disable cookies through your browser settings. However, some features of our website may not function properly without cookies. We also use your browser’s local storage to remember your choices, such as closing a site notice, so it is not shown again.

6.1 Third-Party Services We Use

We use the following service providers to run, measure and promote our website. Each may set cookies or collect information about your visit, such as your IP address, device and browser type, pages viewed and how you interact with them. Their use of that information is governed by their own privacy policies.

Analytics and site improvement

• Google Analytics (Google LLC): measures how visitors use our website. Privacy Policy · How Google uses data from sites that use its services
• Microsoft Clarity (Microsoft Corporation): we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps and session replay, to improve and market our products and services. Website usage data is captured using first- and third-party cookies and other tracking technologies. For more information, see the Microsoft Privacy Statement.
• Burst Statistics: website statistics stored on our own servers.

Advertising and marketing

• Google Ads (Google LLC): measures the results of our ads and shows our ads to people who have visited our website. Calls made to phone numbers shown in our ads or on our website may be tracked through Google forwarding numbers and recorded; callers hear a notice before recording begins. Privacy Policy
• Meta Pixel (Meta Platforms, Inc.): measures the results of our Facebook and Instagram ads and shows our ads to people who have visited our website. Privacy Policy
• LinkedIn Insight Tag (LinkedIn Corporation): measures the results of our LinkedIn ads and shows our ads to LinkedIn members who have visited our website. Privacy Policy
• StackAdapt (StackAdapt Inc.): measures and delivers our display advertising. Privacy Policy
• Leadfeeder (Dealfront): identifies the companies that visit our website, based on their business IP address, so we can follow up with organizations interested in our products. Privacy Policy
• ClickDimensions: our marketing automation platform; tracks website visits and email engagement, and links them to inquiries you submit. Privacy Policy
• Oktopost: measures visits that come from our social media posts. Privacy Policy
• Traffic source tracking: when you submit a form, we record how you found our website (for example, the referring site, ad campaign and landing page) and your IP address along with your inquiry.

Website functionality and security

• Google reCAPTCHA (Google LLC): protects our forms from spam and abuse. Privacy Policy
• Cloudflare (Cloudflare, Inc.): detects your country to suggest the Elemex site for your country (see section 1b). Privacy Policy
• YouTube (Google LLC): some pages include embedded YouTube videos, which may set cookies when played. Privacy Policy

6.2 How to Opt Out

You can limit or stop the collection of information for analytics and advertising at any time:

• Block or delete cookies in your browser settings: Chrome · Edge · Firefox · Safari on Mac · Safari on iPhone and iPad. Most of the services above stop collecting information about your visit when their cookies are blocked. Some website features may not work properly.
• Google Analytics: install the Google Analytics Opt-out Browser Add-on.
• Google ads personalization: manage your settings in My Ad Center.
• Microsoft advertising: manage your settings on the Microsoft ad settings page.
• Meta (Facebook and Instagram): manage your ad preferences in your Facebook or Instagram account settings, under Accounts Center > Ad preferences.
• LinkedIn: opt out of ads based on your visits to other websites on the LinkedIn retargeting opt-out page.
• Interest-based advertising from participating companies: use YourAdChoices.ca (Canada), the Digital Advertising Alliance opt-out (United States) or the Network Advertising Initiative opt-out.
• Any other request: contact us at info@elemex.com and we will help you limit how your information is used, or delete information we hold about you.

Opting out does not stop you from seeing ads; the ads you see will be less relevant to you.

7. Links to Other Websites

Our website may contain links to third-party sites. This Privacy Policy does not apply to those external sites, and we are not responsible for their content or privacy practices.

8. Children’s Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If we become aware that we have collected such information, we will take steps to delete it promptly.

9. International Data Transfers

As a company operating in North America, your data may be stored and processed in Canada, the United States, or other jurisdictions. By using our services, you consent to the transfer of your information to these locations.

10. Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically.

11. Contact Us

Privacy Officer
Our IT Manager is responsible for the protection of personal information at Elemex. For privacy questions, requests to access, correct or delete your information, or complaints, contact our Privacy Officer at info@elemex.com.

If you have any other questions or concerns about this Privacy Policy or our data practices, please contact us at: